Always Evolving SEO — Search Marketing News & Insights

Industry News

AdSense Help Is Now an AI Assistant for Every English Publisher — Still Labelled Beta

Google's AI Help guide reached 100% of English AdSense Help Center traffic on 3 September. It ships with an accuracy disclaimer that puts responsibility on the publisher.

Sep 4, 2026 · 4 min read

Latest

Google Updates

August 2026 Spam Update: Rolled Out in Under Three Days, With No Blog Post

Sep 3, 2026 · 4 min read · Paul Lovell

Google Updates

Google Splits Site Reputation Enforcement: EEA Searchers Won't See the Manual Action

Sep 3, 2026 · 5 min read · Paul Lovell

Industry News

AI Mode Can Now Book Hotels — Google Moves From Answer to Transaction

Sep 3, 2026 · 5 min read · Paul Lovell

Industry News

Gemini 3.8 Flash Is Already in AI Mode — Three Weeks After 3.7

Sep 3, 2026 · 5 min read · Paul Lovell

Google Updates

Google's June 2026 Spam Update Is Fully Rolled Out

Jun 26, 2026 · 5 min read · Paul Lovell

Google Updates

May 2026 Core Update Recap: What Actually Changed

Jun 2, 2026 · 4 min read · Paul Lovell

Industry News

Performance Max Search Themes: What Advertisers Need to Know

May 14, 2026 · 4 min read · Paul Lovell

SEO Tips

A No-Nonsense Schema Markup Checklist for 2026

Apr 22, 2026 · 4 min read · Paul Lovell

Google Updates

March 2026 Core Update: Confirmed Timeline and What Changed

Apr 8, 2026 · 4 min read · Paul Lovell

SEO Tips

Do Core Web Vitals Still Matter for Rankings in 2026?

Mar 12, 2026 · 4 min read · Paul Lovell

Google Updates

February 2026 Discover Update: A Rare, Long Rollout

Feb 27, 2026 · 4 min read · Paul Lovell

SEO Tips

Internal Linking Is Still One of the Highest-ROI SEO Tactics in 2026

Feb 26, 2026 · 4 min read · Paul Lovell

Industry News

New Data Suggests AI Overviews Are Reshaping Click-Through Rates by Query Type

Feb 18, 2026 · 4 min read · Paul Lovell

Google Updates

December 2025 Core Update: The Last Major Update of the Year

Jan 5, 2026 · 4 min read · Paul Lovell

Google Updates

August 2025 Spam Update Was One of the Longest on Record

Sep 23, 2025 · 4 min read · Paul Lovell