The SEO agency for UK businesses that want to be found.
SEO, local, ecommerce and enterprise search, plus PPC and analytics. Every account is run by a senior strategist with 15 years in search, across Google's results, AI Overviews and AI Mode.
- 15+ years in search
- Speaker, SMX London
- Speaker, Search & Content Summit
- Semrush webinar contributor
One senior strategist on your account. Not a junior with a template and a monthly PDF.
Most agencies sell you on a senior strategist and then hand you to an account manager. Here, the person who audits your site is the person who writes the plan, briefs the work and explains the results.
Every plan starts from your own data: Search Console, GA4 and a full crawl. Then we put the effort where it moves revenue, whether that's technical fixes, content, local visibility, paid search or tracking you can trust.
What we do
All services- SEO ServicesTechnical, content and authority work that compounds, on Google and in AI search.
- Local SEOMap pack visibility, Google Business Profile and location pages that rank.
- Ecommerce SEOCategory, product and feed SEO for Shopify, WooCommerce and custom stores.
- Enterprise SEOSEO for large, complex sites: crawl budget, migrations, international and governance.
- PPC ManagementGoogle Ads, Shopping, Performance Max and Microsoft Ads, run on clean conversion data.
- Analytics & TrackingGA4, GTM, Consent Mode v2, server-side tagging and reporting that leadership trusts.
Paul Lovell
Founder & lead strategist
- Speaker, SMX London
- Speaker, Search & Content Summit
- Host, e-Commerce SEO Surgery
Run by Paul Lovell
Paul has worked in SEO for more than 15 years, across in-house roles and consultancy for multimillion-dollar businesses. He specialises in technical SEO, structured data, indexing and analytics.
He has spoken at SMX London and Search & Content Summit, contributes to Semrush webinars, and builds HubSpot Marketplace apps for indexing, Search Console reporting and AI search.
Search keeps moving. So do we.
Google has confirmed 18 core, spam and other ranking updates since January 2024, while AI Overviews and AI Mode have changed what a search result looks like. Our news desk tracks every one against Google's own sources, so your strategy responds to what actually changed, not to rumours.
Google update coverage24 Sep 2026 · Spam · In progress
September 2026 spam updateRolling out
18 Aug 2026 · Spam · 2 days, 16 hours
August 2026 spam update
24 Jun 2026 · Spam · 2 days, 1 hour
June 2026 spam update
21 May 2026 · Core · 11 days, 21 hours
May 2026 core update
27 Mar 2026 · Core · 12 days, 4 hours
March 2026 core update
24 Mar 2026 · Spam · 19 hours, 30 minutes
March 2026 spam update
Source: Google Search Status Dashboard.
From first call to first results
- 1
Discovery call
Thirty minutes on your goals, your market and what's been tried. If we're not the right fit, we'll say so.
- 2
Audit
Search Console, GA4, a full crawl and your competitors, turned into findings ranked by impact.
- 3
Roadmap
A 90-day plan with owners, effort and expected outcome for every item, agreed before work starts.
- 4
Delivery
Fixes, content, campaigns and tracking shipped in sprints, with developer-ready tickets.
- 5
Review
Monthly results against the plan and a quarterly re-plan that accounts for what Google changed.
We build the tools we use
Paul builds and maintains HubSpot Marketplace apps under the Built by SEO name. The same indexing and reporting know-how goes into client work.
See the apps at builtbyseo.com- IndexNow Sync
- Pushes new and updated HubSpot pages to Bing and other IndexNow engines automatically.
- Google Indexing
- Submits HubSpot URLs through Google's Indexing API.
- llms.txt
- Generates and maintains an llms.txt file that mirrors a site's real content.
- GSC Plus
- Search Console performance reporting inside HubSpot.
Latest insights
All insights- 2 OctIndustry NewsMicrosoft Advertising Optimization Experiments Are Now Generally Available
- 2 OctIndustry NewsGoogle's Helpful Content and AI Content Guidance Pages Both Updated on 1 October
- 29 SepIndustry NewsGoogle Ads Expands AI Brief to Seven Languages and Previews AI Max Journey Reporting
- 29 SepIndustry NewsGoogle Rolls Out AI Mode Monitoring to All Users Globally
- 29 SepIndustry NewsGoogle Appeals the EU's Search Data-Sharing and Android AI Orders
- 27 SepIndustry NewsGoogle Business Profile Posts Can Now Be Removed for Unverified Contact Information
Questions we get asked
Who will actually work on our account?
Paul Lovell leads every account personally: strategy, audits and reporting. Specialist work such as content production or outreach is briefed and quality-checked by him, so you're never handed to a junior account manager.
Which services can you combine?
Most clients start with one service and add others once there's a clear case. SEO and PPC share keyword and landing page data, and both depend on reliable analytics, so they work best planned together.
How is pricing worked out?
Every proposal is scoped after the audit, based on the work your site needs rather than a fixed package. You'll see exactly what's included and what it costs before anything starts.
Do you only work with UK businesses?
We're UK-based and most clients are too, but we work remotely, and international and multi-market SEO is part of what we do.
Let's find out where your growth is hiding.
Book a discovery call. We'll look at your Search Console and analytics with you and tell you honestly where the biggest opportunity is, even if it isn't with us.