Ecommerce SEO agency for online stores that need to sell more
Category pages that rank, product pages that convert, faceted navigation that doesn't waste crawl budget, and feeds that put you in free Shopping listings.
From £3,000 a month · 3-month minimum
Problems we fix
- Category pages outranked by marketplaces and aggregators
- Thousands of filter URLs indexed
- Product variants competing for the same query
- Out-of-stock products returning 404s
- Missing price, stock or review rich results
- Organic revenue lost after a replatform
How we approach Ecommerce SEO
Ecommerce SEO lives and dies on category pages. They target the broad commercial queries with the most demand, and on most stores they're a product grid with a heading and nothing else. We turn them into pages that deserve to rank, without burying the products under a wall of SEO copy.
Stores also create technical problems that brochure sites never have: filter combinations generating thousands of crawlable URLs, variant pages competing with each other, out-of-stock products returning 404s and wasting their links. We fix the architecture first, then build content and authority on top of it.
What's included
- Category page optimisation
- Titles, headings, intro and supporting content, internal links and subcategory structure aimed at the commercial queries that drive revenue.
- Faceted navigation control
- We decide which filter combinations deserve an indexable page and keep the rest out of the index, so crawl effort goes on pages that sell.
- Product page SEO
- Unique descriptions, variant handling, canonicals, and Product schema with price, availability, reviews and shipping that qualify you for rich results.
- Merchant Center and free listings
- Feed quality, product data and Merchant Center diagnostics, so your products appear in free listings across Google Shopping and Search.
- Platform-specific fixes
- Shopify's duplicate collection paths, WooCommerce's taxonomy bloat, headless rendering issues: the platform-level problems that templates create.
- Seasonal and range planning
- Pages for peak periods and new ranges built ahead of demand, and a plan for discontinued products that keeps their equity.
Who it's for
Shopify and Shopify Plus stores
Growing DTC brands on Shopify who have hit the limits of the theme and app defaults.
Large-catalogue retailers
Thousands of SKUs, deep category trees and filters that need firm technical control.
Brands moving platforms
Replatforming from Magento, WooCommerce or a custom build, where redirects and URL mapping decide whether revenue survives the switch.
How the work runs
- 1
Revenue-first audit
We start with which categories and products already drive organic revenue, and where the gaps between demand and visibility are biggest.
- 2
Architecture and crawl control
Category hierarchy, faceted navigation rules, variant canonicals and internal linking, fixed before content is scaled.
- 3
Category content build
Priority categories rewritten and expanded in order of revenue opportunity.
- 4
Product data and schema
Product structured data and Merchant Center feeds aligned, so price and availability match everywhere Google shows them.
- 5
Revenue reporting
Organic sessions, transactions and revenue by category, with GA4 ecommerce tracking verified so the numbers hold up.
Retainers from
£3,000
per month · 3-month minimum
- Run personally by Paul, not a junior account manager
- Fixed monthly fee agreed in the proposal
- Developer-ready tickets, not a PDF to decode
- Monthly report tied to leads and revenue
- You own every account, asset and login
Your first 90 days
- Month 1
Audit and roadmap
Search Console, analytics and a full crawl reviewed, findings ranked by impact, and a 90-day plan agreed before delivery starts.
- Month 2
Priority delivery
The highest-impact fixes and content shipped first, with developer tickets written and checked as they go live.
- Month 3
Measure and re-plan
Results reviewed against the benchmark, what's working doubled down on, and the next quarter's plan set.
Your Ecommerce SEO work is done by Paul Lovell
15+ years in SEO across in-house and consultancy roles, speaker at SMX London and Search & Content Summit, and builder of HubSpot apps for indexing and Search Console reporting. No hand-off to a junior after the sales call. More about Paul
Ecommerce SEO questions
Something else? Ask us directly.
Do you work with Shopify?
Yes, Shopify is the platform we see most. Its defaults create a few predictable issues, like duplicate product URLs through collections and limited control over some paths, and we know the workarounds.
Should category pages have SEO text on them?
Usually some, but not a block of keyword copy pushed below the products. Short, useful content that helps a shopper choose, such as buying guidance, comparisons and links to subcategories, serves both shoppers and rankings.
What are Merchant Center free listings?
Google shows products from Merchant Center feeds in organic Shopping results and other surfaces at no cost per click. A clean, complete feed is one of the quickest ecommerce visibility wins available.
Can you help with a platform migration?
Yes. We map every URL that carries traffic or links, build the redirect plan, check the staging site before launch and monitor indexing afterwards. Migrations are where the most ecommerce revenue gets lost, so we treat them as a project in their own right.
How much does Ecommerce SEO cost?
Retainers start from £3,000 a month with a minimum three-month term. The exact fee depends on the size of your site and how much delivery we take on. You'll get a fixed monthly figure in the proposal after the discovery call, with no surprise extras.
Why is there a three-month minimum?
The first month is mostly audit and planning, and search changes need time to be crawled, processed and measured. Three months is the shortest period in which you can fairly judge whether the work is paying off.
From the news desk
All insightsIndustry News · 3 Nov 2026
Google's Universal Cart Launches in the US Across Search and Gemini
Industry News · 29 Oct 2026
Google Ads Adds Channel Priorities and Budget Caps for Search, Shopping, PMax and Demand Gen
Industry News · 5 Oct 2026
Merchant Center Loyalty Docs Now Cover AI Mode, Gemini, Points and Completed Orders
Other services
- SEO ServicesTechnical, content and authority work that compounds, on Google and in AI search.
- Technical SEOCrawling, indexing, rendering and site speed, fixed in order of traffic affected.
- AI Search OptimisationVisibility in AI Overviews, AI Mode, ChatGPT, Gemini, Copilot and Perplexity.
- Local SEOMap pack visibility, Google Business Profile and location pages that rank.
- Enterprise SEOSEO for large, complex sites: crawl budget, migrations, international and governance.
- International SEOHreflang, site structure and localisation for businesses selling into more than one country.
- Website MigrationsRedesigns, replatforms and domain moves planned so traffic survives the switch.
- Schema & Structured DataJSON-LD that's valid, eligible for rich results and describes your entity clearly.
- HubSpot SEOSEO for HubSpot CMS sites, from the team that builds HubSpot SEO apps.
- Shopify SEOShopify and Shopify Plus SEO, working with the platform's quirks instead of against them.
- WordPress SEOWordPress and WooCommerce SEO: plugins, themes, speed, archives and security.
- PPC ManagementGoogle Ads, Shopping, Performance Max and Microsoft Ads, run on clean conversion data.
- Analytics & TrackingGA4, GTM, Consent Mode v2, server-side tagging and reporting that leadership trusts.
Book a discovery call
Tell us about your site and where you want it to get to. Paul will reply by email to arrange a call, and if we're not the right fit, he'll say so.
From £3,000 a month · 3-month minimum