Ecommerce SEO agency for online stores that need to sell more
Category pages that rank, product pages that convert, faceted navigation that doesn't waste crawl budget, and feeds that put you in free Shopping listings.
Problems we fix
- Category pages outranked by marketplaces and aggregators
- Thousands of filter URLs indexed
- Product variants competing for the same query
- Out-of-stock products returning 404s
- Missing price, stock or review rich results
- Organic revenue lost after a replatform
How we approach Ecommerce SEO
Ecommerce SEO lives and dies on category pages. They target the broad commercial queries with the most demand, and on most stores they're a product grid with a heading and nothing else. We turn them into pages that deserve to rank, without burying the products under a wall of SEO copy.
Stores also create technical problems that brochure sites never have: filter combinations generating thousands of crawlable URLs, variant pages competing with each other, out-of-stock products returning 404s and wasting their links. We fix the architecture first, then build content and authority on top of it.
What's included
- Category page optimisation
- Titles, headings, intro and supporting content, internal links and subcategory structure aimed at the commercial queries that drive revenue.
- Faceted navigation control
- We decide which filter combinations deserve an indexable page and keep the rest out of the index, so crawl effort goes on pages that sell.
- Product page SEO
- Unique descriptions, variant handling, canonicals, and Product schema with price, availability, reviews and shipping that qualify you for rich results.
- Merchant Center and free listings
- Feed quality, product data and Merchant Center diagnostics, so your products appear in free listings across Google Shopping and Search.
- Platform-specific fixes
- Shopify's duplicate collection paths, WooCommerce's taxonomy bloat, headless rendering issues: the platform-level problems that templates create.
- Seasonal and range planning
- Pages for peak periods and new ranges built ahead of demand, and a plan for discontinued products that keeps their equity.
Who it's for
Shopify and Shopify Plus stores
Growing DTC brands on Shopify who have hit the limits of the theme and app defaults.
Large-catalogue retailers
Thousands of SKUs, deep category trees and filters that need firm technical control.
Brands moving platforms
Replatforming from Magento, WooCommerce or a custom build, where redirects and URL mapping decide whether revenue survives the switch.
How the work runs
- 1
Revenue-first audit
We start with which categories and products already drive organic revenue, and where the gaps between demand and visibility are biggest.
- 2
Architecture and crawl control
Category hierarchy, faceted navigation rules, variant canonicals and internal linking, fixed before content is scaled.
- 3
Category content build
Priority categories rewritten and expanded in order of revenue opportunity.
- 4
Product data and schema
Product structured data and Merchant Center feeds aligned, so price and availability match everywhere Google shows them.
- 5
Revenue reporting
Organic sessions, transactions and revenue by category, with GA4 ecommerce tracking verified so the numbers hold up.
Ecommerce SEO questions
Something else? Ask us directly.
Do you work with Shopify?
Yes, Shopify is the platform we see most. Its defaults create a few predictable issues, like duplicate product URLs through collections and limited control over some paths, and we know the workarounds.
Should category pages have SEO text on them?
Usually some, but not a block of keyword copy pushed below the products. Short, useful content that helps a shopper choose, such as buying guidance, comparisons and links to subcategories, serves both shoppers and rankings.
What are Merchant Center free listings?
Google shows products from Merchant Center feeds in organic Shopping results and other surfaces at no cost per click. A clean, complete feed is one of the quickest ecommerce visibility wins available.
Can you help with a platform migration?
Yes. We map every URL that carries traffic or links, build the redirect plan, check the staging site before launch and monitor indexing afterwards. Migrations are where the most ecommerce revenue gets lost, so we treat them as a project in their own right.
From the news desk
All insightsIndustry News · 5 Oct 2026
Merchant Center Loyalty Docs Now Cover AI Mode, Gemini, Points and Completed Orders
Industry News · 2 Oct 2026
Microsoft Advertising Optimization Experiments Are Now Generally Available
Google Updates · 16 Sep 2026
Google's Agentic Commerce Push: UCP Checkout, AI Share of Voice and a Business Agent Inside YouTube Ads
Other services
- SEO ServicesTechnical, content and authority work that compounds, on Google and in AI search.
- Local SEOMap pack visibility, Google Business Profile and location pages that rank.
- Enterprise SEOSEO for large, complex sites: crawl budget, migrations, international and governance.
- PPC ManagementGoogle Ads, Shopping, Performance Max and Microsoft Ads, run on clean conversion data.
- Analytics & TrackingGA4, GTM, Consent Mode v2, server-side tagging and reporting that leadership trusts.
Let's find out where your growth is hiding.
Book a discovery call. We'll look at your Search Console and analytics with you and tell you honestly where the biggest opportunity is, even if it isn't with us.