SEO Insights

The news desk behind the agency: confirmed Google updates, AI search changes and platform news, checked against primary sources every day.

Industry News

Merchant Center Loyalty Docs Now Cover AI Mode, Gemini, Points and Completed Orders

Google's Merchant Center loyalty program help page lists loyalty points and completed orders as membership types, says benefits can appear in AI Mode and Gemini apps in the US, and states that non-advertisers can take part.

Oct 5, 2026 · 3 min read

Latest

Industry News

Google Ads Will Let Some Advertisers Use a Business Name That Doesn't Match Their Domain

Oct 5, 2026 · 3 min read · Paul Lovell

Industry News

Judge Dismisses Penske and Chegg Antitrust Suits Over AI Overviews: 'An Expectation Is Not an Agreement'

Oct 5, 2026 · 4 min read · Paul Lovell

Industry News

Microsoft Advertising Optimization Experiments Are Now Generally Available

Oct 2, 2026 · 3 min read · Paul Lovell

Industry News

Google's Helpful Content and AI Content Guidance Pages Both Updated on 1 October

Oct 2, 2026 · 5 min read · Paul Lovell

Industry News

Google Ads Expands AI Brief to Seven Languages and Previews AI Max Journey Reporting

Sep 29, 2026 · 2 min read · Paul Lovell

Industry News

Google Rolls Out AI Mode Monitoring to All Users Globally

Sep 29, 2026 · 3 min read · Paul Lovell

Industry News

Google Appeals the EU's Search Data-Sharing and Android AI Orders

Sep 29, 2026 · 3 min read · Paul Lovell

Industry News

Google Business Profile Posts Can Now Be Removed for Unverified Contact Information

Sep 27, 2026 · 4 min read · Paul Lovell

Industry News

Google Adds a Creator Property to VideoObject Structured Data

Sep 27, 2026 · 4 min read · Paul Lovell

Google Updates

September 2026 Spam Update Begins Rolling Out, With a Two-Week Window

Sep 24, 2026 · 7 min read · Paul Lovell

Industry News

Search Console Adds Multimodal Search Reporting for Lens, Circle to Search and Image Uploads

Sep 24, 2026 · 6 min read · Paul Lovell

Industry News

Google Adds creator and Updated interactionStatistic Docs to Video Structured Data

Sep 24, 2026 · 5 min read · Paul Lovell

Industry News

CMA Strengthens Google Search Choice Screen Proposals to Include AI Assistants

Sep 23, 2026 · 4 min read · Paul Lovell

Industry News

Google AdSense Drops Identity Verification Threshold to $0

Sep 23, 2026 · 3 min read · Paul Lovell

SEO Tips

IndexNow for HubSpot Websites: Why It Needs an App Like IndexNow Sync

Sep 22, 2026 · 7 min read · Paul Lovell

Industry News

Cloudflare's 15 September Change to AI Crawler Access, Measured

Sep 21, 2026 · 4 min read · Paul Lovell

Industry News

Google Business Profiles Adds a 'Collected Info' Tab for Reviewing Automated Data

Sep 18, 2026 · 3 min read · Paul Lovell

Industry News

Google Discover on Desktop Is Gone Again

Sep 18, 2026 · 3 min read · Paul Lovell

Google Updates

Google Drops the Search Profile Threshold to 10,000 Followers — and Adds Multi-Brand Management

Sep 17, 2026 · 4 min read · Paul Lovell

Google Updates

Google's Agentic Commerce Push: UCP Checkout, AI Share of Voice and a Business Agent Inside YouTube Ads

Sep 16, 2026 · 6 min read · Paul Lovell