Shopify SEO for stores that want to outrank the marketplaces
Collection pages that rank, product pages that convert, and the Shopify-specific fixes that themes and apps leave behind: duplicate paths, app bloat, thin schema and filter URLs.
From £3,000 a month · 3-month minimum
Problems we fix
- Collections outranked by Amazon and marketplaces
- Products reachable at several different URLs
- A slow theme weighed down by apps
- Filter and sort URLs being indexed
- Missing price or review rich results
- GA4 revenue that doesn't match Shopify
How we approach Shopify SEO
Shopify gets a lot right out of the box: hosting, SSL, sitemaps and sensible defaults. But every store runs into the same platform quirks. Product URLs are reachable through every collection they sit in. The /products/ and /collections/ prefixes can't be removed. Each app adds scripts that slow the theme down, and the built-in structured data covers less than Google can use.
We know where Shopify can be changed and where it can't, so we don't waste your budget fighting the platform. Most fixes happen in the theme's Liquid templates, robots.txt.liquid, metafields and your app stack, and we can either make them ourselves or brief your Shopify developer.
What's included
- Collection page optimisation
- Titles, intro copy, filters, internal links and sub-collections structured around the commercial queries that bring in revenue.
- Duplicate URL and canonical fixes
- Theme links pointed at canonical /products/ URLs rather than collection-nested paths, plus variant and tag page handling.
- Theme and app performance
- An audit of every installed app's front-end cost, leftover code from uninstalled apps, image handling and Core Web Vitals on key templates.
- Product structured data
- Product, offer, review and shipping markup extended beyond the theme default, kept in sync with your Merchant Center feed.
- Filters and robots.txt
- Search & Discovery filter URLs, sort parameters and internal search kept out of the index with robots.txt.liquid and sensible linking.
- Shopify Markets and migrations
- International subfolders and hreflang through Shopify Markets, and full redirect plans for stores moving onto Shopify.
Who it's for
Growing DTC brands
Stores that have outgrown the theme defaults and need organic revenue to grow alongside paid.
Shopify Plus merchants
Larger catalogues, multiple markets and custom checkouts that need technical SEO at scale.
Stores moving to Shopify
Replatforming from WooCommerce, Magento or a custom build, where every product and category URL will change.
How the work runs
- 1
Store audit
Theme, apps, collections, products and Search Console reviewed alongside organic revenue by page.
- 2
Technical fixes
Canonicals, internal links, robots.txt.liquid and schema fixed in the theme.
- 3
Collection build
Priority collections optimised in order of revenue opportunity.
- 4
Speed clean-up
Unused apps and code removed, and remaining scripts deferred where it's safe.
- 5
Revenue reporting
Organic revenue by collection, with GA4 ecommerce tracking checked against Shopify's own figures.
Retainers from
£3,000
per month · 3-month minimum
- Run personally by Paul, not a junior account manager
- Fixed monthly fee agreed in the proposal
- Developer-ready tickets, not a PDF to decode
- Monthly report tied to leads and revenue
- You own every account, asset and login
Your first 90 days
- Month 1
Audit and roadmap
Search Console, analytics and a full crawl reviewed, findings ranked by impact, and a 90-day plan agreed before delivery starts.
- Month 2
Priority delivery
The highest-impact fixes and content shipped first, with developer tickets written and checked as they go live.
- Month 3
Measure and re-plan
Results reviewed against the benchmark, what's working doubled down on, and the next quarter's plan set.
Your Shopify SEO work is done by Paul Lovell
15+ years in SEO across in-house and consultancy roles, speaker at SMX London and Search & Content Summit, and builder of HubSpot apps for indexing and Search Console reporting. No hand-off to a junior after the sales call. More about Paul
Shopify SEO questions
Something else? Ask us directly.
Is Shopify bad for SEO?
No. It has some fixed limitations, like URL prefixes and collection-nested product paths, but none of them stop a store ranking well. Most Shopify SEO problems come from themes, apps and content rather than the platform.
Can you remove /collections/ and /products/ from our URLs?
Not on Shopify; those prefixes are fixed. They don't hold stores back in practice, and trying to work around them with apps or proxies usually causes more problems than it solves.
Do SEO apps fix Shopify SEO?
Some help with specific jobs, such as image compression or schema. None replace a proper audit, and each one adds weight to your theme, so we're selective about which ones stay installed.
Do you work on Shopify Plus?
Yes. Plus adds more control over checkout and scripts, and usually comes with larger catalogues and several markets, which is where technical SEO matters most.
How much does Shopify SEO cost?
Retainers start from £3,000 a month with a minimum three-month term. The exact fee depends on the size of your site and how much delivery we take on. You'll get a fixed monthly figure in the proposal after the discovery call, with no surprise extras.
Why is there a three-month minimum?
The first month is mostly audit and planning, and search changes need time to be crawled, processed and measured. Three months is the shortest period in which you can fairly judge whether the work is paying off.
From the news desk
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Other services
- SEO ServicesTechnical, content and authority work that compounds, on Google and in AI search.
- Technical SEOCrawling, indexing, rendering and site speed, fixed in order of traffic affected.
- AI Search OptimisationVisibility in AI Overviews, AI Mode, ChatGPT, Gemini, Copilot and Perplexity.
- Local SEOMap pack visibility, Google Business Profile and location pages that rank.
- Ecommerce SEOCategory, product and feed SEO for Shopify, WooCommerce and custom stores.
- Enterprise SEOSEO for large, complex sites: crawl budget, migrations, international and governance.
- International SEOHreflang, site structure and localisation for businesses selling into more than one country.
- Website MigrationsRedesigns, replatforms and domain moves planned so traffic survives the switch.
- Schema & Structured DataJSON-LD that's valid, eligible for rich results and describes your entity clearly.
- HubSpot SEOSEO for HubSpot CMS sites, from the team that builds HubSpot SEO apps.
- WordPress SEOWordPress and WooCommerce SEO: plugins, themes, speed, archives and security.
- PPC ManagementGoogle Ads, Shopping, Performance Max and Microsoft Ads, run on clean conversion data.
- Analytics & TrackingGA4, GTM, Consent Mode v2, server-side tagging and reporting that leadership trusts.
Book a discovery call
Tell us about your site and where you want it to get to. Paul will reply by email to arrange a call, and if we're not the right fit, he'll say so.
From £3,000 a month · 3-month minimum