Always Evolving SEO

Schema markup and structured data, done properly

JSON-LD that validates, qualifies for the rich results Google still supports, and connects your organisation, people, products and pages into one clear entity graph.

Book a discovery call What's included

From £3,000 a month · 3-month minimum

Problems we fix

  • Rich results lost after a site update
  • Errors and warnings in Search Console enhancement reports
  • Plugin schema that contradicts the page
  • Markup for rich result types Google retired
  • Duplicate Organization or Product entities across pages
  • Authors and expertise not connected to content

How we approach Schema & Structured Data

Most structured data we audit has one of three problems: it was generated by a plugin and contradicts what's on the page, it marks up rich result types Google no longer shows, or it's a pile of disconnected snippets that never say how the organisation, its people and its pages relate. Each of those wastes the effort, and the first can lose you rich results entirely.

We write schema as a single connected graph per page, with stable identifiers so the same organisation, author or product is recognised wherever it appears. It's checked against both Schema.org and Google's own structured data documentation, because the two don't always agree on what's required.

What's included

Structured data audit
Every template checked for validity, accuracy against the visible page, Google eligibility and errors or warnings in Search Console's enhancement reports.
Entity graph
Organization, WebSite, Person and author markup linked by @id, with sameAs profiles, so search engines and AI tools resolve who you are consistently.
Rich result markup
Product, merchant listing, review snippet, breadcrumb, article, video, event and job posting markup, matched to the rich results each page can actually earn.
Local and medical schema
LocalBusiness subtypes, service areas and opening hours, plus MedicalClinic, physician and procedure markup for healthcare providers.
Template implementation
Markup built into your CMS templates or tag manager so it updates with the content, rather than pasted by hand on individual pages.
Monitoring
Search Console enhancement reports watched for new errors after releases, so a template change doesn't silently remove your rich results.
Talk to us about Schema & Structured Data Paul reads every enquiry himself.

Who it's for

Online stores

Price, stock, shipping and returns markup that keeps product rich results and merchant listings accurate.

Healthcare and professional services

Clinics, practices and firms where expertise and credentials need to be stated clearly and consistently.

Publishers and personal brands

Authors, articles and organisations connected so expertise is attributed to the right people.

How the work runs

  1. 1

    Audit

    Extract and validate existing structured data across every template.

  2. 2

    Design the graph

    Decide the entities, identifiers and relationships for the whole site before writing any markup.

  3. 3

    Build

    Template-level JSON-LD, or a specification for your developers, tested in Google's Rich Results Test.

  4. 4

    Deploy and validate

    Checked live in production, then submitted for recrawl on priority pages.

  5. 5

    Monitor

    Enhancement reports and rich result appearance tracked month to month.

Start with a discovery call

Retainers from

£3,000

per month · 3-month minimum

  • Run personally by Paul, not a junior account manager
  • Fixed monthly fee agreed in the proposal
  • Developer-ready tickets, not a PDF to decode
  • Monthly report tied to leads and revenue
  • You own every account, asset and login
Request a proposal

Your first 90 days

  1. Month 1

    Audit and roadmap

    Search Console, analytics and a full crawl reviewed, findings ranked by impact, and a 90-day plan agreed before delivery starts.

  2. Month 2

    Priority delivery

    The highest-impact fixes and content shipped first, with developer tickets written and checked as they go live.

  3. Month 3

    Measure and re-plan

    Results reviewed against the benchmark, what's working doubled down on, and the next quarter's plan set.

Paul Lovell

Your Schema & Structured Data work is done by Paul Lovell

15+ years in SEO across in-house and consultancy roles, speaker at SMX London and Search & Content Summit, and builder of HubSpot apps for indexing and Search Console reporting. No hand-off to a junior after the sales call. More about Paul

Schema & Structured Data questions

Something else? Ask us directly.

Does schema markup improve rankings?

Not directly. Google uses structured data to understand pages and to decide eligibility for rich results, which can improve how your listing looks and how often it's clicked. Clear entity markup also helps search engines and AI tools describe your business accurately.

Do FAQ rich results still work?

Google now shows FAQ rich results only for well-known, authoritative government and health sites, and has retired several other rich result types. FAQ markup is still valid Schema.org, but we won't sell it to you as a way to win extra space in the results.

Should schema go in JSON-LD or microdata?

JSON-LD. It's Google's recommended format, it's separate from your HTML so it's easier to maintain, and it's simpler to build into templates.

Can you add schema to HubSpot, Shopify or WordPress?

Yes. Each platform outputs some markup by default, often incomplete or duplicated. We work with what the platform generates and add or replace the rest at template level.

How much does Schema & Structured Data cost?

Retainers start from £3,000 a month with a minimum three-month term. The exact fee depends on the size of your site and how much delivery we take on. You'll get a fixed monthly figure in the proposal after the discovery call, with no surprise extras.

Why is there a three-month minimum?

The first month is mostly audit and planning, and search changes need time to be crawled, processed and measured. Three months is the shortest period in which you can fairly judge whether the work is paying off.

From the news desk

All insights

Other services

Book a discovery call

Tell us about your site and where you want it to get to. Paul will reply by email to arrange a call, and if we're not the right fit, he'll say so.

From £3,000 a month · 3-month minimum

What do you need help with?