SEO pricing, published

Most agencies make you book a call to find out what they charge. Here's ours, what it includes and what changes it.

Retainers from

£3,000

per month · 3-month minimum

Request a proposal

What every retainer includes

Senior strategy and delivery from Paul Lovell, with no junior hand-off
Audit, 90-day roadmap and quarterly re-plan
Technical fixes written as developer-ready tickets, or implemented by us on most CMSs
Content briefs, page rewrites and new pages, as agreed in the roadmap
Monthly reporting tied to leads and revenue, plus what changed in search that month
Direct access by email, and a monthly call

What changes the fee

£3,000 a month is the starting point. Your proposal gives one fixed monthly figure, based on:

Size and complexity of the site: A 30-page service site and a 50,000-SKU store need very different amounts of technical and content work.
How many services you need: SEO on its own, or SEO alongside PPC management, tracking or international markets.
Who implements the work: Whether we make changes directly in your CMS or brief your developers and review their work.
Content volume: How many new pages and rewrites each month, and whether your team or ours writes them.
Number of markets and locations: Each extra country, language or branch adds research, pages and reporting.
Pace: How quickly you want to move. A faster timetable needs more hours each month.

Retainer or project

Monthly retainer

From £3,000 a month · 3-month minimum

Ongoing SEO, PPC or analytics work, planned quarterly and reported monthly. Best when search is a growth channel you want to build over time.

Fixed project

Quoted after discovery

Website migrations, technical audits, tracking rebuilds and international launches. Best when there's a defined job with a clear end point.

What your first 90 days look like

Month 1
Audit and roadmap
Search Console, analytics and a full crawl reviewed, findings ranked by impact, and a 90-day plan agreed before delivery starts.
Month 2
Priority delivery
The highest-impact fixes and content shipped first, with developer tickets written and checked as they go live.
Month 3
Measure and re-plan
Results reviewed against the benchmark, what's working doubled down on, and the next quarter's plan set.

Pricing questions

See what the work involves on our services pages.

How much does SEO cost in the UK?

It varies widely, from a few hundred pounds a month for freelancers to five figures for large agencies. Our retainers start from £3,000 a month, which pays for senior, hands-on work rather than an account manager reselling a template.

Why do you publish your prices?

So you can decide whether we're a sensible fit before you spend time on a call. If £3,000 a month isn't realistic right now, we'd rather you knew that up front.

Why is there a three-month minimum?

The first month is mostly audit and planning, and search changes need time to be crawled, processed and measured. Three months is the shortest period in which you can fairly judge whether the work is paying off.

What happens after the first three months?

We review the results together against the benchmark from month one and agree whether to continue, and whether the scope or fee should change.

Can we buy a one-off audit or project?

Yes. Migrations, technical audits and tracking rebuilds can be scoped as fixed projects. We quote them after a discovery call, once we know the size of the job.

What isn't included in the fee?

Ad spend is paid directly to Google or Microsoft. Any third-party costs, such as paid tools or commissioned content, are agreed with you before they're incurred. We never buy links.

Our budget is below £3,000 a month. Can you help?

Probably not on an ongoing basis, but tell us on the enquiry form anyway. We'll say honestly where a smaller budget will go furthest.