Always Evolving SEO

SEO services that build search visibility you own

Technical foundations, content that earns its place and authority that compounds. Planned from your own Search Console data, not a template.

From £3,000 a month · 3-month minimum

Problems we fix

  • Pages indexed but not ranking, or not indexed at all
  • Traffic lost after a Google core or spam update
  • Several pages competing for the same query
  • Content that ranks but doesn't convert
  • No visibility in AI Overviews or AI Mode for your category
  • A site migration that went badly

How we approach SEO Services

Most SEO problems are not a lack of activity. They're activity aimed at the wrong thing: blog posts nobody searches for, links that don't move anything, technical fixes chosen because a tool flagged them in red. We start from what your Search Console, analytics and crawl data say is actually holding you back, then put the effort there.

Search has also widened. AI Overviews, AI Mode, ChatGPT and Gemini all pull from pages that already rank and that state things clearly. The work that wins in classic results (crawlable pages, a clear entity, content that answers the query better than anyone else) is the same work that gets you cited in AI answers. We plan for both rather than selling them as separate products.

What's included

Technical SEO audit and fixes
Crawlability, indexing, canonicals, redirects, internal linking, JavaScript rendering, Core Web Vitals and structured data, prioritised by how much traffic each issue actually affects.
Keyword and intent mapping
Every target query mapped to one page and one intent, so you stop competing with yourself. New pages only get created where the demand and the intent are genuinely distinct.
Content strategy and optimisation
Briefs, rewrites and new pages built around the questions your buyers ask, structured so both people and machines can pull the answer out quickly.
Authority and digital PR
Links and mentions from sites your customers actually read, earned through data, expertise and stories rather than bought placements.
AI search visibility
Entity clarity, structured data, crawler access and citation tracking across AI Overviews, AI Mode and the major assistants, built on the same foundations as your organic rankings.
Reporting you can act on
Monthly reporting tied to clicks, leads and revenue, plus a plain-English note on what changed in search that month and whether it affects you.
Talk to us about SEO Services Paul reads every enquiry himself.

Who it's for

Businesses that have plateaued

Traffic was growing and then stopped, or a core update took a slice of it. You need someone to diagnose the cause before anything else is done.

Teams with no in-house SEO

You have a marketing team and a website, but nobody whose job is search. You want a senior specialist, not a junior account manager.

In-house teams that need a second brain

You have SEO capability but need senior technical depth for audits, migrations or a recovery plan.

How the work runs

  1. 1

    Discovery call

    We talk through your goals, your market and what you've tried. If we're not the right fit, we'll say so.

  2. 2

    Audit

    Search Console, GA4, a full crawl and a competitor review. You get findings ranked by impact, not a 200-page export.

  3. 3

    Roadmap

    A 90-day plan with owners, effort and expected outcome for each item, agreed before any work starts.

  4. 4

    Delivery

    Fixes, content and outreach shipped in sprints, with your developers briefed in tickets they can pick up directly.

  5. 5

    Review and re-plan

    Monthly results against the plan, and a quarterly re-plan that accounts for algorithm updates and what's actually working.

Start with a discovery call

Retainers from

£3,000

per month · 3-month minimum

  • Run personally by Paul, not a junior account manager
  • Fixed monthly fee agreed in the proposal
  • Developer-ready tickets, not a PDF to decode
  • Monthly report tied to leads and revenue
  • You own every account, asset and login
Request a proposal

Your first 90 days

  1. Month 1

    Audit and roadmap

    Search Console, analytics and a full crawl reviewed, findings ranked by impact, and a 90-day plan agreed before delivery starts.

  2. Month 2

    Priority delivery

    The highest-impact fixes and content shipped first, with developer tickets written and checked as they go live.

  3. Month 3

    Measure and re-plan

    Results reviewed against the benchmark, what's working doubled down on, and the next quarter's plan set.

Paul Lovell

Your SEO Services work is done by Paul Lovell

15+ years in SEO across in-house and consultancy roles, speaker at SMX London and Search & Content Summit, and builder of HubSpot apps for indexing and Search Console reporting. No hand-off to a junior after the sales call. More about Paul

SEO Services questions

Something else? Ask us directly.

How long does SEO take to work?

Technical fixes on an established site can show up within weeks, once Google recrawls the affected pages. Content and authority work usually takes several months to compound. We'll give you a realistic timeline after the audit, based on your site and competition rather than a stock answer.

Do you guarantee rankings?

No. Nobody controls Google's rankings, and agencies that guarantee positions are either guessing or targeting terms nobody searches for. We commit to a plan, the work and transparent reporting on the outcome.

Is SEO different now because of AI search?

The foundations are the same. AI Overviews and assistants like ChatGPT lean heavily on pages that already rank and state things clearly. What changes is measurement and formatting: we track AI citations alongside rankings, and structure content so answers are easy to extract.

Will you work with our developers?

Yes. Technical recommendations come as developer-ready tickets with the problem, the fix, acceptance criteria and how we'll verify it, so your team isn't left to decode an audit.

How much does SEO Services cost?

Retainers start from £3,000 a month with a minimum three-month term. The exact fee depends on the size of your site and how much delivery we take on. You'll get a fixed monthly figure in the proposal after the discovery call, with no surprise extras.

Why is there a three-month minimum?

The first month is mostly audit and planning, and search changes need time to be crawled, processed and measured. Three months is the shortest period in which you can fairly judge whether the work is paying off.

Other services

Book a discovery call

Tell us about your site and where you want it to get to. Paul will reply by email to arrange a call, and if we're not the right fit, he'll say so.

From £3,000 a month · 3-month minimum

What do you need help with?