About Always Evolving SEO

Always Evolving SEO covers the day-to-day movement of search: confirmed Google algorithm updates, search marketing industry news, and practical SEO guidance for site owners and in-house teams. Our goal is to track what actually changed — using Google's own confirmed update timelines and verifiable sources — rather than chase every rumor of a ranking shift.

Who's behind this

Always Evolving SEO is written and edited by Paul Lovell, an SEO practitioner with 15+ years of experience across in-house, consulting, and speaking roles, including appearances at SMX London, Search & Content Summit, and SEMrush events.

What we cover

• Confirmed Google Search algorithm updates, sourced from Google's official Search Status Dashboard
• Practical, no-fluff SEO tips and technical guidance
• Search marketing industry news and platform changes
• SEO events, conferences, and webinars

Editorial approach

We cite primary sources wherever possible and clearly separate confirmed information from analysis or opinion. If a claim can't be sourced, we say so rather than presenting speculation as fact.

Get in touch

Have a tip, correction, or question? Visit our contact page.