About Always Evolving SEO

Always Evolving SEO covers the day-to-day movement of search: confirmed Google algorithm updates, search marketing industry news, and practical SEO guidance for site owners and in-house teams. Our goal is to track what actually changed — using Google's own confirmed update timelines and verifiable sources — rather than chase every rumor of a ranking shift.

Who's behind this

Always Evolving SEO is written and edited by Paul Lovell, an SEO practitioner with 15+ years of experience across in-house, consulting, and speaking roles, including appearances at SMX London, Search & Content Summit, and SEMrush events.

What we cover

• Confirmed Google Search algorithm updates, sourced from Google's official Search Status Dashboard
• Practical, no-fluff SEO tips and technical guidance
• Search marketing industry news and platform changes
• SEO events, conferences, and webinars

Editorial approach

We cite primary sources wherever possible and clearly separate confirmed information from analysis or opinion. If a claim can't be sourced, we say so rather than presenting speculation as fact.

In practice that means going to Google's Search Status Dashboard, Search Central documentation, and official announcements directly, rather than reporting what another publication said about them. Where a story genuinely originates with another outlet — an exclusive statement, original research, or their own analysis — we name and link them, because taking the finding without the credit would be worse than the link. What we don't do is cite secondary coverage for facts that are sitting in the primary source we already read.

Get in touch

Have a tip, correction, or question? Visit our contact page.