A search agency that never stops paying attention

The agency is run by Paul Lovell, an SEO practitioner with more than 15 years of experience across in-house and consulting roles. He has spoken at SMX London and Search & Content Summit and contributes to Semrush webinars.

Paul leads every client account personally. That means the person who audits your site writes the strategy, briefs the work and explains the results. Specialist work such as content production and outreach is briefed and checked by him.

Alongside client work he builds HubSpot Marketplace apps under the Built by SEO name, covering indexing, Search Console reporting and AI search. His personal site is paullovell.uk.

Our Insights desk covers confirmed Google algorithm updates, search marketing news and practical SEO guidance. We cite primary sources wherever possible and clearly separate confirmed information from analysis or opinion. If a claim can't be sourced, we say so rather than presenting speculation as fact.

In practice that means going to Google's Search Status Dashboard, Search Central documentation, and official announcements directly, rather than reporting what another publication said about them. Where a story genuinely originates with another outlet (an exclusive statement, original research, or their own analysis), we name and link them, because taking the finding without the credit would be worse than the link. What we don't do is cite secondary coverage for facts that are sitting in the primary source we already read.

The same rule applies to client work: we don't publish results, testimonials or statistics we can't back up.