HubSpot SEO from people who build HubSpot apps
Technical SEO, templates, blog structure, schema and indexing for sites on HubSpot Content Hub, from a team that builds and maintains apps on the HubSpot Marketplace.
From £3,000 a month · 3-month minimum
Problems we fix
- Blog tag and author pages indexed with thin content
- Duplicate titles across drag-and-drop landing pages
- Slow, module-heavy templates
- Limited or missing schema on HubSpot pages
- New posts slow to be indexed
- No link between organic traffic and closed deals
How we approach HubSpot SEO
HubSpot makes publishing easy and hides a lot of the technical layer, which is helpful right up until something needs changing. Tag and author archives get indexed with thin content, drag-and-drop pages ship with duplicate titles, module-heavy templates slow pages down, and the platform's default schema covers far less than most businesses need.
We know the platform from the inside. We build and run HubSpot Marketplace apps for IndexNow submission, Google indexing, llms.txt and Search Console reporting, so we're comfortable in HubL templates, the CMS settings and the APIs. That means fixes get made in the right place, at template level, rather than worked around page by page.
What's included
- HubSpot technical audit
- Domains and redirects, robots.txt, sitemaps, canonical settings, blog listing and tag pages, system pages and template output, checked against Search Console.
- Template and module fixes
- Heading structure, metadata, image handling and script loading fixed in HubL templates and modules, so every page built on them inherits the fix.
- Blog and topic structure
- Tag strategy, pagination, internal linking and topic clusters that turn a long blog archive into something Google understands.
- Schema for HubSpot
- Organization, article, FAQ, product and local markup added through templates or modules, linked into one entity graph.
- Faster indexing
- IndexNow and sitemap workflows so new and updated pages reach Bing, Copilot and other engines quickly, set up with apps we build ourselves.
- CRM-connected reporting
- Organic sessions tied through to contacts, deals and revenue in HubSpot, so SEO is judged on pipeline rather than traffic alone.
Who it's for
B2B companies on Content Hub
Marketing teams who run the website, blog and CRM in HubSpot and need organic to produce pipeline.
Teams migrating to HubSpot
Moving from WordPress or another CMS to HubSpot, where redirects, templates and blog URLs all need planning.
HubSpot partner agencies
Agencies that build on HubSpot and want a specialist SEO partner to work alongside their own team.
How the work runs
- 1
Portal review
With read access to your portal, we review domains, settings, templates and content alongside Search Console.
- 2
Audit
Technical, content and structured data findings ranked by impact.
- 3
Template fixes
Changes made in templates and modules first, so the whole site benefits at once.
- 4
Content and structure
Blog, topic cluster and landing page improvements worked through in priority order.
- 5
Pipeline reporting
Organic performance reported against contacts, deals and revenue from the CRM.
Retainers from
£3,000
per month · 3-month minimum
- Run personally by Paul, not a junior account manager
- Fixed monthly fee agreed in the proposal
- Developer-ready tickets, not a PDF to decode
- Monthly report tied to leads and revenue
- You own every account, asset and login
Your first 90 days
- Month 1
Audit and roadmap
Search Console, analytics and a full crawl reviewed, findings ranked by impact, and a 90-day plan agreed before delivery starts.
- Month 2
Priority delivery
The highest-impact fixes and content shipped first, with developer tickets written and checked as they go live.
- Month 3
Measure and re-plan
Results reviewed against the benchmark, what's working doubled down on, and the next quarter's plan set.
Your HubSpot SEO work is done by Paul Lovell
15+ years in SEO across in-house and consultancy roles, speaker at SMX London and Search & Content Summit, and builder of HubSpot apps for indexing and Search Console reporting. No hand-off to a junior after the sales call. More about Paul
HubSpot SEO questions
Something else? Ask us directly.
Is HubSpot CMS good for SEO?
It's a solid platform: it handles hosting, SSL, sitemaps and basic metadata well. The common problems come from templates, blog settings and content structure rather than the platform itself, and all of them are fixable.
Do you need access to our HubSpot portal?
For an audit, read access to the website and settings is enough. For implementation, we'll agree the permissions with you and work in templates or a sandbox where possible.
What HubSpot apps do you build?
Our sister business, Built by SEO, publishes HubSpot Marketplace apps for IndexNow submission, Google indexing, llms.txt and Search Console reporting. Using them isn't a requirement of working with us.
Can you help us migrate to HubSpot without losing traffic?
Yes. HubSpot migrations follow the same rules as any other: URL mapping, redirects set up in HubSpot's URL redirects tool, staging checks and post-launch monitoring.
How much does HubSpot SEO cost?
Retainers start from £3,000 a month with a minimum three-month term. The exact fee depends on the size of your site and how much delivery we take on. You'll get a fixed monthly figure in the proposal after the discovery call, with no surprise extras.
Why is there a three-month minimum?
The first month is mostly audit and planning, and search changes need time to be crawled, processed and measured. Three months is the shortest period in which you can fairly judge whether the work is paying off.
From the news desk
All insightsOther services
- SEO ServicesTechnical, content and authority work that compounds, on Google and in AI search.
- Technical SEOCrawling, indexing, rendering and site speed, fixed in order of traffic affected.
- AI Search OptimisationVisibility in AI Overviews, AI Mode, ChatGPT, Gemini, Copilot and Perplexity.
- Local SEOMap pack visibility, Google Business Profile and location pages that rank.
- Ecommerce SEOCategory, product and feed SEO for Shopify, WooCommerce and custom stores.
- Enterprise SEOSEO for large, complex sites: crawl budget, migrations, international and governance.
- International SEOHreflang, site structure and localisation for businesses selling into more than one country.
- Website MigrationsRedesigns, replatforms and domain moves planned so traffic survives the switch.
- Schema & Structured DataJSON-LD that's valid, eligible for rich results and describes your entity clearly.
- Shopify SEOShopify and Shopify Plus SEO, working with the platform's quirks instead of against them.
- WordPress SEOWordPress and WooCommerce SEO: plugins, themes, speed, archives and security.
- PPC ManagementGoogle Ads, Shopping, Performance Max and Microsoft Ads, run on clean conversion data.
- Analytics & TrackingGA4, GTM, Consent Mode v2, server-side tagging and reporting that leadership trusts.
Book a discovery call
Tell us about your site and where you want it to get to. Paul will reply by email to arrange a call, and if we're not the right fit, he'll say so.
From £3,000 a month · 3-month minimum