Always Evolving SEO

PPC management that spends your budget like it's ours

Google Ads, Shopping, Performance Max and Microsoft Ads, built on conversion tracking you can trust and planned alongside your SEO.

Book a discovery call What's included

From £3,000 a month · 3-month minimum

Problems we fix

  • Cost per lead rising every month
  • Performance Max spending on placements you can't see
  • Conversions in Google Ads that don't match the CRM
  • Paying for clicks on terms you already rank first for
  • Smart bidding learning from the wrong conversions
  • Ads paused or limited by policy issues

How we approach PPC Management

Automated bidding is only as good as the conversion data you feed it. Most of the PPC accounts we audit don't have a bidding problem, they have a measurement problem: duplicate conversions, micro-conversions counted as leads, or consent settings throwing away the signal. We fix the data first, because everything else depends on it.

Paid and organic also work better together. We look at where you already rank well enough to cut paid spend, where paid can test keywords before you invest in content, and where Shopping ads and free listings can share the same feed work.

What's included

Account audit and restructure
Campaign structure, match types, negatives, search terms, bidding strategies and wasted spend, with a clear list of what to change and why.
Search campaigns
Keyword strategy, ad copy and assets, landing page alignment and ongoing search term management.
Shopping and Performance Max
Feed optimisation, product grouping, asset groups and audience signals, plus the reporting needed to see what Performance Max is actually doing.
Microsoft Advertising
Campaigns imported and adapted for Bing, where audiences and costs often differ enough to be worth running separately.
Conversion tracking
Google Ads conversions, enhanced conversions and offline conversion imports, set up and checked against your CRM or order data.
Landing page testing
Recommendations and A/B tests on the pages your ads send people to, because conversion rate is often the cheapest lever in the account.
Talk to us about PPC Management Paul reads every enquiry himself.

Who it's for

Lead generation businesses

Service companies that need a steady flow of qualified enquiries at a cost per lead that works.

Online retailers

Stores running Shopping and Performance Max that need profit-aware bidding rather than revenue at any cost.

Accounts in need of a rescue

Spend is rising, results aren't, and nobody can explain why.

How the work runs

  1. 1

    Tracking check

    Before touching campaigns we confirm every conversion action is firing, deduplicated and consent-aware.

  2. 2

    Account audit

    Structure, search terms, bidding and spend reviewed against your business goals and margins.

  3. 3

    Rebuild or refine

    We restructure where it's needed and leave alone what's working. Changes are staged so the bidding algorithms can relearn.

  4. 4

    Weekly optimisation

    Search terms, negatives, bids, budgets and assets managed weekly, with changes logged.

  5. 5

    Monthly review

    Spend, conversions, cost per acquisition or ROAS, and how paid and organic are working together.

Start with a discovery call

Retainers from

£3,000

per month · 3-month minimum

  • Run personally by Paul, not a junior account manager
  • Fixed monthly fee agreed in the proposal
  • Developer-ready tickets, not a PDF to decode
  • Monthly report tied to leads and revenue
  • You own every account, asset and login
Request a proposal

Your first 90 days

  1. Month 1

    Audit and roadmap

    Search Console, analytics and a full crawl reviewed, findings ranked by impact, and a 90-day plan agreed before delivery starts.

  2. Month 2

    Priority delivery

    The highest-impact fixes and content shipped first, with developer tickets written and checked as they go live.

  3. Month 3

    Measure and re-plan

    Results reviewed against the benchmark, what's working doubled down on, and the next quarter's plan set.

Paul Lovell

Your PPC Management work is done by Paul Lovell

15+ years in SEO across in-house and consultancy roles, speaker at SMX London and Search & Content Summit, and builder of HubSpot apps for indexing and Search Console reporting. No hand-off to a junior after the sales call. More about Paul

PPC Management questions

Something else? Ask us directly.

Is ad spend included in the fee?

No. The management fee covers the work; your media budget is paid directly to Google or Microsoft. The ad accounts stay in your name and you keep full access and ownership.

Why do you start with conversion tracking?

Smart bidding optimises towards whatever you tell it is a conversion. If that data is wrong or incomplete, the algorithm gets very efficient at the wrong goal. Fixing tracking is often the biggest improvement available.

Is Performance Max worth it?

It can be, especially for retailers with good feeds. It's less transparent than Search or Standard Shopping, so we run it with proper exclusions, sensible asset groups and the reporting needed to see where spend goes.

Should we run Microsoft Ads too?

Often, yes. It usually has lower volume but different audiences and costs, and the campaigns can be imported from Google Ads and then adapted. It's worth a test in most accounts.

How much does PPC Management cost?

Retainers start from £3,000 a month with a minimum three-month term. The exact fee depends on the size of your site and how much delivery we take on. You'll get a fixed monthly figure in the proposal after the discovery call, with no surprise extras.

Why is there a three-month minimum?

The first month is mostly audit and planning, and search changes need time to be crawled, processed and measured. Three months is the shortest period in which you can fairly judge whether the work is paying off.

From the news desk

All insights

Other services

Book a discovery call

Tell us about your site and where you want it to get to. Paul will reply by email to arrange a call, and if we're not the right fit, he'll say so.

From £3,000 a month · 3-month minimum

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