Always Evolving SEO

White label SEO for agencies and studios

Technical SEO, audits and content strategy delivered under your brand, so you can offer SEO without hiring a team to run it.

Book a discovery call What's included

From £3,000 a month · 3-month minimum

Problems we fix

  • Clients asking for SEO you can't deliver in-house
  • Past SEO suppliers that over-promised
  • Redesigns that cost clients their rankings
  • No one to answer technical SEO questions on calls
  • Reports that don't make sense to clients
  • AI search questions you don't have answers for

How we approach White Label SEO

Web design studios, PR firms and marketing agencies are asked for SEO by clients all the time. Doing it badly damages the relationship, and hiring a full-time specialist for a handful of accounts rarely makes sense. White label SEO gives you a senior person behind the scenes who does the work and hands it over in a form you can present as your own.

Every engagement is run by Paul Lovell, not passed to a junior. That means you can bring him into client calls if you want a specialist in the room, or keep him entirely behind the scenes. Deliverables carry your branding, and your client relationship stays yours.

What's included

Technical SEO audits
Full audits with prioritised findings, written so you can present them to the client under your own name.
Developer-ready tickets
Fixes written as tickets with the problem, the change and how to verify it, so your developers or the client's can act on them.
Keyword and content strategy
Keyword research, page mapping and content briefs built from the client's own Search Console data.
Migration support
SEO planning and checks for redesigns and platform moves, so a site launch doesn't cost the client their rankings.
Reporting under your brand
Monthly reports with your branding, written in plain language for the client.
Specialist support on calls
A senior specialist available to join client meetings or answer technical questions behind the scenes.
Talk to us about White Label SEO Paul reads every enquiry himself.

Who it's for

Web design and development studios

Studios that want to keep clients after launch with a credible SEO offer.

PR and content agencies

Agencies whose clients ask about search and AI visibility but don't have in-house specialists.

Marketing and PPC agencies

Agencies that run paid and social and want organic search covered properly.

How the work runs

  1. 1

    Scoping call

    How your agency works, what your clients expect and where SEO fits in what you already sell.

  2. 2

    Pilot account

    A single client engagement first, so you can judge the quality and the working relationship.

  3. 3

    Delivery

    Audits, tickets, strategy and reporting delivered under your brand to an agreed schedule.

  4. 4

    Confidentiality

    Client details stay private and your branding goes on everything we hand over.

  5. 5

    Review

    Regular check-ins on what's working across your accounts and where to focus next.

Start with a discovery call

Retainers from

£3,000

per month · 3-month minimum

  • Run personally by Paul, not a junior account manager
  • Fixed monthly fee agreed in the proposal
  • Developer-ready tickets, not a PDF to decode
  • Monthly report tied to leads and revenue
  • You own every account, asset and login
Request a proposal

Your first 90 days

  1. Month 1

    Audit and roadmap

    Search Console, analytics and a full crawl reviewed, findings ranked by impact, and a 90-day plan agreed before delivery starts.

  2. Month 2

    Priority delivery

    The highest-impact fixes and content shipped first, with developer tickets written and checked as they go live.

  3. Month 3

    Measure and re-plan

    Results reviewed against the benchmark, what's working doubled down on, and the next quarter's plan set.

Paul Lovell

Your White Label SEO work is done by Paul Lovell

15+ years in SEO across in-house and consultancy roles, speaker at SMX London and Search & Content Summit, and builder of HubSpot apps for indexing and Search Console reporting. No hand-off to a junior after the sales call. More about Paul

White Label SEO questions

Something else? Ask us directly.

What does white label SEO mean?

We do the SEO work and you present it to your client as your own service, under your branding. The client's relationship stays with you.

Will you contact our clients directly?

Only if you want us to. By default we stay behind the scenes. If you'd like a specialist on a client call, we can join as part of your team.

Who does the work?

Paul Lovell runs every engagement. Work isn't handed to junior staff or sent to an offshore reseller.

Do you guarantee rankings?

No. Nobody controls Google's rankings, and guaranteed positions usually mean low-value keywords or risky tactics. We commit to the plan, the work and honest reporting.

How do we price it for our clients?

Pricing for agency work is agreed after a scoping call, based on the accounts and deliverables involved. We can talk through how to package it for your clients.

How much does White Label SEO cost?

Retainers start from £3,000 a month with a minimum three-month term. The exact fee depends on the size of your site and how much delivery we take on. You'll get a fixed monthly figure in the proposal after the discovery call, with no surprise extras.

Why is there a three-month minimum?

The first month is mostly audit and planning, and search changes need time to be crawled, processed and measured. Three months is the shortest period in which you can fairly judge whether the work is paying off.

From the news desk

All insights

Other services

Book a discovery call

Tell us about your site and where you want it to get to. Paul will reply by email to arrange a call, and if we're not the right fit, he'll say so.

From £3,000 a month · 3-month minimum

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