Semrush Spotlight
In-personLondon, England · Annually (autumn)
Next confirmed edition
13 October 2026
London, England
Semrush Bootcamp runs the day before, on 12 October 2026.
Spotlight is Semrush's flagship marketing conference, held in London and pitched at the senior end of the market — CMOs, heads of brand, SEO leads and growth teams, with roughly 1,000 attendees from more than 700 global brands.
The format runs two stages across keynotes, mastermind sessions and workshops, with 80+ speakers and 100+ sessions in a single day. A separate Semrush Bootcamp runs the day before the main conference. The 2026 theme centres on digital brand visibility — how brands stay findable as search shifts toward AI-generated answers.
The speaker list leans further toward brand-side and platform-side voices than a typical SEO conference, with representation from OpenAI, LinkedIn, Adobe, Wix and Getty Images alongside search practitioners. All-access tickets were priced at £395 in the run-up to the 2026 event, with earlier tiers sold out.
Speakers
Names who have appeared at Spotlight. Lineups change each edition — check the official site for the current programme.
- Leila WoodingtonHead of B2B Marketing, EMEA, OpenAI
- Andrew WardenVP of Marketing, Adobe
- Helen PollittDirector of SEO, Getty Images
- Paula Ximena MejiaVP Marketing, Wix
- Marco AndreVP, AI Literacy & Adoption, Johnson & Johnson
- Daniel HulmeChief AI Officer, WPP
- Lily RayVP, SEO Strategy & Research, Amsive
- Ian MacfarlaneHead of SEO, H&M
- Gordon YoungCEO, The Drum
- Frederick VallaeysCo-Founder & CEO, Optmyzr
- Jon LloydDirector of Video, The Sun
- Juliet RiddellHead of New Formats, Financial Times
- Daphne LuchtenbergGlobal Marketing Director, McKinsey & Company
- Imogen MullinerGrowth, ElevenLabs
- Andrew MonuVP Marketing, LinkedIn
- Marcus ToberSVP Enterprise Solutions, Semrush
- Brendan HuffordFounder & Head of Marketing, Growth Spirits
- Dawn AndersonManaging Director, Bertey
- Shlomo GenchinCreative Director, Unbore
- Harris ChengCo-Founder, Jupitrr AI
- Kevin IndigIndependent Consultant
- Sabrina Godden-TumaDirector of Creative Services, PMI
- Aldrick DeglaSenior Brand Marketing Manager, Uber Eats UK
- Carrie RoseCEO, Rise at Seven
- Crystal CarterHead of AI Search & SEO Communications, Wix
- Naomi Francis-ParkerOrganic Growth Manager, Deliveroo
- Eli GoodmanVP of Product Sales, Semrush
- Sagih KeinanPerformance Creative, HiBob
- Leigh McKenzieDirector of Online Visibility, Semrush
- Kamal AhmedExecutive Editorial Director, UK & Europe, Fortune
- Constantinos YenisVP of GTM Engineering, Chili Piper
- Mark Williams-CookDigital Marketing Director, Candour
- Will PoskettFounder, Defiant
- Natasha BirkHead of Product & Ecommerce, FlightStory
- Elliott RaynerHead of Storytelling, OWOW
- Ashley LiddellCo-Founder, Deviation
- Fara Naomi MacíasChief Marketing Officer, GC Aesthetics
- Harvey LeeFounder, Product Marketing Career Accelerator
- Ric RodriguezManaging Director, Eskimoz
- Tycho LuijtenCEO, Dapper
- Rita CidreHead of Customer Education and Community, Semrush
- Max EdwardsGrowth Marketing, Spotify
- Carolyn ShelbyPrincipal SEO, Yoast
- Michael CorcoranCo-Owner, Slice
- Morgane SelveHead of Brand, YellowScan
- Rejoice OjiakuSenior Specialist, Wise
- Veronika HöllerHead of Demand Generation, Tresorit
- Eugène ErnoultChief Marketing Officer, Weglot
- Marissa DecayGlobal VP of Enterprise Marketing, Adobe
- Alex DavidGM of AI Solutions, G2
- Tata MaytesyanGrowth Architect, AI Systems Builder
- Amanda KingMarketing, Growth & SEO Consultant, FLOQ
- Bethan VincentManaging Partner, Open Velocity
- Tuanni MarshallSocial Media Manager, TfL
- Martin HöflingGlobal Marketing Leader, Perfetti Van Melle