SMX Munich
In-personMunich, Germany · Annually (spring)
Next confirmed edition
6–7 April 2027
ICM — International Congress Center Messe Munich · Munich, Germany
A dedicated workshop day runs the day before, on 5 April 2027.
SMX Munich is the German edition of Search Marketing Expo and the largest of the SMX events in Europe, drawing more than 1,000 attendees to the ICM — International Congress Center at Messe Munich.
The format is a full workshop day followed by two conference days, with tracks spanning technical SEO, paid search, and increasingly generative and AI search. Sessions run in both English and German, and the speaker roster mixes international names with the German-speaking search community — a genuinely different lineup from the UK and US circuit.
It is the scale play among European search conferences, with 60+ sessions across the programme. Tickets are sold through the official site, and the conference runs alongside sister SMX events in Paris and, historically, editions in the US.
Speakers
Names who have appeared at SMX Munich. Lineups change each edition — check the official site for the current programme.
- Aaron LevyEvangelist
- Alexander HollCEO
- Alin RadulescuOnline Marketing Consultant
- Amanda KingMarketing, Growth & SEO Consultant, FLOQ
- André GoldmannFounder
- Anke ProbstHead of SEO
- Ann-Kathrin ReitmeyerIndependent SEO Consultant
- Benjamin O'DanielSEO & GEO Consultant
- Björn DarkoGroup Head of SEO & AI Search
- Carolyn ShelbyPrincipal SEO, Yoast
- Dawn AndersonManaging Director, Bertey
- Fabian JaeckertGEO & SEO Consultant
- Frederick VallaeysCo-Founder & CEO, Optmyzr
- Gero WenderholmOnline Marketing Expert
- Jana LavrovDirector Data Analytics and SEO
- Jes ScholzConsultant
- Joanna BoothManaging Director
- Johan von HülsenFounder
- Johanna HartungFounder
- Jolle Lahr-EigenSEO Consultant
- Julia WeißbachHead of Strategic Marketing & Communication
- Malte LandwehrCPO & CMO
- Markus HövenerFounder & SEO Advocate, Bloofusion
- Marty WeintraubCo-Owner & Founder
- Michaela LinhartDigital Analytics Consultant
- Miracle Inameti-ArchibongProduct Marketing Lead
- Nils RooijmansSearch Consultant
- Paddy DhandaHead of Agile Practices
- Purna VirjiFounder, Agent-Led Growth
- Robin HeintzeFounder & CEO
- Stephan CzyschHead of SEO
- Sven DeutschländerFounder & CEO
- Timon HartungFounder
- Tobias FoxStrategy Consultant & Google Expert