Google Ads Will Now Pull Promotions Straight Off Your Website

Google Ads has quietly documented a new account-level feature called Automated Promotions, which identifies active deals directly from your website's landing pages and attaches them to your ads without you having to upload anything manually.

What Google's documentation says

Per Google's own help page:

"Automated promotions highlights valid, high-quality deals and offers directly within your ads to drive both online and offline conversion discovery. Google Ads identifies and sources promotions from your website landing pages, such as 'Buy one get one free.' They are automatically attached to eligible Search and Performance Max campaigns."

Google's own example: if a landing page advertises "20% off on black sweaters," the system extracts that detail and attaches the promotion to eligible ads, showing the discount directly in search results.

Eligibility

To qualify, a campaign needs:

• Active Search or Performance Max status with Location Assets attached (including Local Ad campaigns)
• No existing manual promotions currently running on that campaign
• Standard Google Ads policy compliance

The feature was first spotted in Google's help documentation by Hana Kobzová via PPC News Feed.

Why it matters

This is a step beyond what Google Merchant Center already did with automatically detected promotions — this pulls directly from landing page content across Search and Performance Max, not just product feeds. It also removes a step advertisers previously controlled explicitly: promotional messaging in an ad is now something Google's system can decide to add on its own, based on what it reads on your site, rather than something that only appears because you configured it.

Google's own stated safeguards are that it only applies this to campaigns without an existing manual promotion running, and that it's scoped to standard policy-compliant offers — but "high-quality deals" is Google's own judgement call, not a fixed rule you can audit in advance.

What to check

• Review your Search and Performance Max campaigns with Location Assets attached for any promotion now showing that you didn't manually configure
• If a landing page carries an old or region-specific offer you wouldn't want surfaced broadly, either update the page copy or add a manual promotion to override automated extraction — Google's own guidance is that a manual promotion takes precedence
• Keep landing page promotional text current going forward, since it's now a direct input into what shows in your ads, not just on-page marketing copy
• If your business runs different regional offers on the same domain, check that the extraction isn't surfacing the wrong region's deal to the wrong audience

Sources

• Google Ads Help: Automated promotions
• Hana Kobzová on X — first spot via PPC News Feed