Google Ads Will Now Pull Promotions Straight Off Your Website

Google Ads has quietly documented a new account-level feature called Automated Promotions, which identifies active deals directly from your website's landing pages and attaches them to your ads without you having to upload anything manually.

What Google's documentation says

Per Google's own help page:

"Automated promotions highlights valid, high-quality deals and offers directly within your ads to drive both online and offline conversion discovery. Google Ads identifies and sources promotions from your website landing pages, such as 'Buy one get one free.' They are automatically attached to eligible Search and Performance Max campaigns."

Google's own example: if a landing page advertises "20% off on black sweaters," the system extracts that detail and attaches the promotion to eligible ads, showing the discount directly in search results.

Eligibility

To qualify, a campaign needs:

• Active Search or Performance Max status with Location Assets attached (including Local Ad campaigns)
• No existing manual promotions currently running on that campaign
• Standard Google Ads policy compliance

The feature was first spotted in Google's help documentation by Hana Kobzová via PPC News Feed.

Why it matters

This is a step beyond what Google Merchant Center already did with automatically detected promotions — this pulls directly from landing page content across Search and Performance Max, not just product feeds. It also removes a step advertisers previously controlled explicitly: promotional messaging in an ad is now something Google's system can decide to add on its own, based on what it reads on your site, rather than something that only appears because you configured it.

Google's own stated safeguards are that it only applies this to campaigns without an existing manual promotion running, and that it's scoped to standard policy-compliant offers — but "high-quality deals" is Google's own judgement call, not a fixed rule you can audit in advance.

How to turn it off, and its limits

Google's documentation does provide an opt-out, at the account level: go to Assets in the Campaigns menu, select the three-dot icon, choose Account level automated assets, then Advanced settings, and switch the Automated promotions drop-down to Off. That's a blunt, all-or-nothing control — there's no documented way to review or approve an individual automatically extracted promotion before it goes live on an ad. Google's own guidance instead points advertisers toward controlling the source: keep landing page promotional details accurate, or manually upload a specific promotion if exact control matters, since a manual promotion takes precedence and blocks the automated version from applying to that campaign.

Existing automated promotions can be identified after the fact in the Assets view, under the "Added by" column, labelled "Google AI" — useful for an audit, but only after something has already gone live, not before.

What to check

• Review your Search and Performance Max campaigns with Location Assets attached for any promotion now showing that you didn't manually configure — check the "Added by" column for "Google AI" entries
• If a landing page carries an old or region-specific offer you wouldn't want surfaced broadly, either update the page copy or add a manual promotion to override automated extraction
• Keep landing page promotional text current going forward, since it's now a direct input into what shows in your ads, not just on-page marketing copy
• If your business runs different regional offers on the same domain, check that the extraction isn't surfacing the wrong region's deal to the wrong audience
• If you'd rather not have any promotion applied without configuring it yourself, switch Automated promotions to Off under Account level automated assets — there's no per-promotion review step, only this account-wide toggle

Sources

• Google Ads Help: Automated promotions
• Hana Kobzová on X — first spot via PPC News Feed