Google Business Profiles Adds a 'Collected Info' Tab for Reviewing Automated Data

Google Business Profiles now has a "Collected info" tab, giving owners a way to review — and delete — information Google's automated systems have gathered about their business.

What's happening

Google can contact businesses through automated calls, texts or WhatsApp messages to confirm details like opening hours or whether a particular service is offered. Until now, there was no clear way for an owner to see what Google had recorded from those exchanges or correct it if it was wrong.

The new tab sits under Edit profile and lists items Google's assistant has collected, with the option to review each one and remove anything outdated or inaccurate. Google's own help documentation confirms the feature and how to access it.

Rollout is uneven — references to the feature first surfaced in Google's documentation back in June, with screenshots appearing in July, but Google's current guidance still limits availability by region, language and business category. Don't assume the tab has reached every profile yet.

Why it matters

This closes a real gap. Automated data collection feeding directly into a Business Profile with no owner-facing audit trail was always going to cause friction — wrong hours or incorrect service info entering the profile from a bot call, with no way to see where it came from or fix it. A visible, editable log turns that into a normal profile-maintenance task instead of a mystery.

What to do

• Check your dashboard for a "Collected info" tab under Edit profile — if it's not there yet, that's expected given the phased rollout
• If it is there, review it as part of your regular profile audit, the same way you'd check hours, categories and attributes
• Delete anything inaccurate promptly — this is direct write access to what's feeding your listing, not a suggestion box
• Don't treat an empty tab as proof Google hasn't collected anything — it may mean the feature hasn't reached your profile yet, not that no data exists

Sources

• Google Business Profile Help: Edit your Business Profile