Search Central Live

Search Central Live is Google's own event series, run directly by the Search Relations team rather than a third-party organiser. Unlike a single annual flagship, it operates as a rotating roadshow — Google picks up the series in a different region every few months, having already run editions across Mexico, Argentina, Brazil, Europe and Asia-Pacific.

Each edition is a free, in-person, half-day-to-full-day event aimed at SEOs, publishers, creators, digital marketers and website owners, with sessions on Google Search, Google Discover and Google News delivered by Google staff. Presentations are typically in the local majority language with English also used, and translation is offered where needed. Because seats are limited and free, registration windows open and close quickly, with Google confirming attendance by email ahead of the event with venue details.

There's no fixed home venue or standing ticket price — each city's date, venue and registration link is announced separately on the Google Search Central Blog a few weeks ahead of the event. For SEOs outside the usual conference circuit, it's one of the few chances to hear directly from Google's own Search Relations team in person, for free.