Search Central Live Is Coming to Bogotá and Ciudad de México This October

Google has announced two new stops on its Search Central Live roadshow: Ciudad de México on October 15 and, for the first time ever, Bogotá, Colombia on October 19, 2026. The announcement follows earlier editions in Mexico, plus prior events in Argentina and Brazil, as Google continues building out its presence across Latin America.

Confirmed timeline

Per Google's announcement:

• Ciudad de México: October 15, 2026, 8:30am–1:30pm
• Bogotá: October 19, 2026, 2:30pm–6:30pm
• Registration deadline (both cities): September 16, 2026
• Confirmation emails sent: September 21, 2026, including venue address and event details

Both are free, in-person events with limited seating, so Google is encouraging early registration for a chance at one of the available spots.

Who it's for and what's on the agenda

Search Central Live events are aimed at SEOs, publishers, creators, digital marketers and website owners. Sessions cover Google Search, Google Discover and Google News, with some presentations delivered in English and Spanish translation available. Full speaker and agenda details are published on each city's event registration page rather than in the announcement itself.

The events are hosted by Google's Search Relations team, with this round posted by Martin Splitt (Search Relations) and Alejandra Brambila (Google News Partnerships, Mexico).

What this means

Search Central Live has become a recurring fixture rather than a one-off. Google's own blog archive shows the format returning to the same Latin American markets year after year — Mexico City hosted editions in both 2023 and 2025, Argentina in 2024 and 2026, and Brazil in 2023, 2024 and 2025 — alongside events in Europe and Asia-Pacific. Bogotá's inclusion this round is the first time Google has brought the series to Colombia specifically, extending the roadshow's Latin America footprint beyond the markets it had already established a pattern in.

For SEOs and publishers in the region, that repeat-city pattern matters practically: it signals Google intends to keep coming back rather than treating each stop as a one-off, so missing this round in your city likely isn't a last chance. That said, the free-seat, limited-capacity format makes registering in the first few days worthwhile regardless — Google's own events have sold out quickly in other regions, and the Sep 16 registration deadline on this pair of events was well ahead of the October event dates, suggesting Google expected demand to outstrip capacity early.

Typical Search Central Live sessions across past editions have covered core Search fundamentals, Search Console tooling, Discover and News optimisation, and increasingly how AI-powered features like AI Overviews and AI Mode are changing what "ranking" means for publishers — though the specific agenda for Bogotá and Ciudad de México is published on each city's own registration page rather than in Google's announcement post itself.

We've also published a standing Search Central Live event guide tracking upcoming editions as Google announces them worldwide.

Sources

• Search Central Live is coming to Bogota and Ciudad de México — Google Search Central Blog