SEO for healthcare providers and private clinics
Health is where Google holds content to its highest standard. We build the expertise signals, medical structured data, local visibility and booking-journey tracking that healthcare search demands.
From £3,000 a month · 3-month minimum
Problems we fix
- Treatment pages losing ground after core updates
- Content with no named clinician author or reviewer
- Clinic locations missing from the map pack
- Bookings that can't be attributed to a channel
- Ads disapproved under healthcare policies
- Consent banners breaking conversion tracking
How we approach Healthcare & Clinics
Google's quality guidelines treat health as a 'Your Money or Your Life' topic, where inaccurate content could harm people. Pages are judged heavily on who wrote them, who reviewed them and whether the organisation behind them is trustworthy. Generic, unattributed content that might rank in other sectors tends to struggle here.
Healthcare marketing also has constraints other sectors don't: advertising rules on health claims, ad platform restrictions on medical services, and patient journeys that cross booking systems, payment pages and consent banners. We've worked on all of these, and we plan SEO, paid search and tracking together so each one supports the others.
What's included
- Expertise and trust signals
- Clinician author and reviewer profiles, review dates, credentials and organisation details, presented clearly for patients and in structured data.
- Medical structured data
- MedicalClinic, Physician, MedicalProcedure and MedicalCondition markup, linked to your organisation and each clinic location.
- Treatment and condition pages
- Pages built around what patients actually search for, written or reviewed by clinicians and careful about claims.
- Multi-clinic local SEO
- A Business Profile, location page and local schema per clinic, without near-duplicate pages competing with each other.
- Booking journey tracking
- GA4, GTM and Consent Mode set up across booking and payment steps, so you can see which channels produce appointments while keeping sensitive data out of analytics.
- Paid search within policy
- Google and Microsoft Ads campaigns built around healthcare ad policies, with conversion tracking you can rely on.
Who it's for
Private clinics and groups
Single-site and multi-location clinics competing for treatments and consultations.
Health screening and testing
Providers selling tests, check-ups and screening online, often across many locations.
Health and wellness brands
Brands whose content touches on health and needs to meet a higher bar for accuracy and trust.
How the work runs
- 1
Audit
Content, authorship, schema, local presence and tracking reviewed against the standard Google applies to health.
- 2
Trust foundations
Clinician profiles, review processes and organisation details set up first.
- 3
Priority treatments
Treatment and condition pages improved in order of demand and value.
- 4
Locations and tracking
Clinic profiles, location pages and booking tracking fixed together.
- 5
Report on bookings
Organic and paid performance reported against appointments, not just visits.
Retainers from
£3,000
per month · 3-month minimum
- Run personally by Paul, not a junior account manager
- Fixed monthly fee agreed in the proposal
- Developer-ready tickets, not a PDF to decode
- Monthly report tied to leads and revenue
- You own every account, asset and login
Your first 90 days
- Month 1
Audit and roadmap
Search Console, analytics and a full crawl reviewed, findings ranked by impact, and a 90-day plan agreed before delivery starts.
- Month 2
Priority delivery
The highest-impact fixes and content shipped first, with developer tickets written and checked as they go live.
- Month 3
Measure and re-plan
Results reviewed against the benchmark, what's working doubled down on, and the next quarter's plan set.
Your SEO work is done by Paul Lovell
15+ years in SEO across in-house and consultancy roles, speaker at SMX London and Search & Content Summit, and builder of HubSpot apps for indexing and Search Console reporting. No hand-off to a junior after the sales call. More about Paul
Healthcare & Clinics questions
Something else? Ask us directly.
Why is healthcare SEO different?
Google applies higher quality standards to health topics because inaccurate information can cause harm. Expertise, authorship, review processes and the reputation of the organisation all carry more weight than in most sectors.
Do our clinicians need to write the content?
Not necessarily. Content can be drafted by writers, but it should be reviewed by a qualified clinician, with their name, credentials and the review date shown on the page.
Can we track bookings without breaching patient privacy?
Yes. We track that a booking happened, its value and the channel that drove it, without sending names, conditions or other sensitive details to analytics or ad platforms.
Do you work with multi-location clinic groups?
Yes. Each location needs its own Business Profile, page and schema, managed so the pages support each other rather than competing.
How much does SEO for healthcare & clinics cost?
Retainers start from £3,000 a month with a minimum three-month term. The exact fee depends on the size of your site and how much delivery we take on. You'll get a fixed monthly figure in the proposal after the discovery call, with no surprise extras.
Why is there a three-month minimum?
The first month is mostly audit and planning, and search changes need time to be crawled, processed and measured. Three months is the shortest period in which you can fairly judge whether the work is paying off.
Other industries
Book a discovery call
Tell us about your site and where you want it to get to. Paul will reply by email to arrange a call, and if we're not the right fit, he'll say so.
From £3,000 a month · 3-month minimum