SEO for law firms, accountants and professional services
Practice area pages that win instructions, expert profiles that build trust, local visibility for each office and enquiry tracking that shows which work came from search.
From £3,000 a month · 3-month minimum
Problems we fix
- One generic page per practice area
- Partner bios that don't show expertise
- Offices missing from local search
- Insight articles nobody finds
- Enquiries that can't be traced to a channel
- Uncertainty about what regulators allow in marketing
How we approach Professional Services
Clients choosing a solicitor, accountant or adviser are making a decision with real consequences, and Google treats legal and financial topics with the same extra caution as health. Pages need to show clearly who the experts are, what they're qualified to advise on and why the firm can be trusted.
Professional services firms are also often held back by their own websites: one generic page per practice area, partner bios that say little, and thought leadership buried in a news section nobody visits. We restructure the site around the services clients search for and the people they'll actually work with.
What's included
- Practice area structure
- Service and sub-service pages built around how clients search, from broad practice areas down to specific matters.
- Expert profiles
- Partner and adviser pages with credentials, specialisms, publications and Person schema connected to the content they write or review.
- Office-level local SEO
- A Business Profile, page and local markup for each office, set up to rank in its own area.
- Content within regulatory rules
- Guides and insights written to respect the marketing rules of your regulator, such as the SRA or FCA.
- Thought leadership that ranks
- Insight pieces planned around real client questions and linked to the services they relate to.
- Enquiry tracking
- Form fills, calls and consultation bookings tracked by channel and practice area.
Who it's for
Law firms
High-street and specialist firms competing for private client and commercial work.
Accountants and financial advisers
Practices that need visibility for specific services and careful, compliant content.
Consultancies
Expertise-led firms where trust in named people wins the work.
How the work runs
- 1
Audit
Site structure, expert signals, local presence and enquiry tracking reviewed.
- 2
Structure
Practice area hierarchy and internal linking planned from search demand.
- 3
Experts and trust
Partner profiles and authorship connected across the site.
- 4
Content
Priority service pages and guides built in order of value.
- 5
Report on enquiries
Enquiries by practice area and channel, reported monthly.
Retainers from
£3,000
per month · 3-month minimum
- Run personally by Paul, not a junior account manager
- Fixed monthly fee agreed in the proposal
- Developer-ready tickets, not a PDF to decode
- Monthly report tied to leads and revenue
- You own every account, asset and login
Your first 90 days
- Month 1
Audit and roadmap
Search Console, analytics and a full crawl reviewed, findings ranked by impact, and a 90-day plan agreed before delivery starts.
- Month 2
Priority delivery
The highest-impact fixes and content shipped first, with developer tickets written and checked as they go live.
- Month 3
Measure and re-plan
Results reviewed against the benchmark, what's working doubled down on, and the next quarter's plan set.
Your SEO work is done by Paul Lovell
15+ years in SEO across in-house and consultancy roles, speaker at SMX London and Search & Content Summit, and builder of HubSpot apps for indexing and Search Console reporting. No hand-off to a junior after the sales call. More about Paul
Professional Services questions
Something else? Ask us directly.
Does SEO work for law firms and accountants?
Yes. People search for specific services and local providers all the time. The firms that win usually have clear service pages, visible experts and strong local profiles.
Who writes the content?
We can draft it, but your professionals should review anything that gives advice. Their names and credentials on the page are part of what makes it trustworthy.
Do you know the marketing rules for regulated firms?
We work within the guidance your regulator publishes and avoid claims that need substantiation. Final compliance sign-off should always sit with your firm.
We have several offices. How do we rank in each?
Each office needs its own verified Business Profile, a location page with genuinely local content, and consistent details across directories.
How much does SEO for professional services cost?
Retainers start from £3,000 a month with a minimum three-month term. The exact fee depends on the size of your site and how much delivery we take on. You'll get a fixed monthly figure in the proposal after the discovery call, with no surprise extras.
Why is there a three-month minimum?
The first month is mostly audit and planning, and search changes need time to be crawled, processed and measured. Three months is the shortest period in which you can fairly judge whether the work is paying off.
Other industries
Book a discovery call
Tell us about your site and where you want it to get to. Paul will reply by email to arrange a call, and if we're not the right fit, he'll say so.
From £3,000 a month · 3-month minimum